Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Angela Ahrendts to leave Burberry

Burberry chief executive Angela Ahrendts is to step down next year, with chief creative officer Christopher Bailey taking over the reins.

Burberry Chairman Sir John Peace discussing today's announcement with Angela Ahrendts and Christopher Bailey

Ahrendts will leave in mid-2014 after nearly a decade at the luxury British brand to take up a newly created role of senior vice president at Apple. She will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores

Bailey, who has been at Burberry since 2001, will be appointed chief creative and chief executive officer jointly.

The pair will continue to work closely over the coming months to ensure a seamless transition.

Ahrendts said: “Burberry is in brilliant shape, having built the industry’s most powerful management team, converted the business to a dynamic digital global retailer, created a world class supply chain, state of the art technology infrastructure, sensational brand momentum and one of the most closely connected creative cultures in the world today.”

Bailey said he felt “privileged to be keeping my role as chief creative officer, as I believe that creativity and innovation have been at the heart of our success in the last ten years and will be even more so in the decade ahead.”

He added: “We have a clear strategy to build on, an increasingly powerful brand and an inspiring management team. Together, we will continue to push the boundaries of design, technology and communication while never forgetting our heritage, our Britishness and our values.”

Bailey said he was “sad no longer to have the inspirational leadership of Angela,” but added he was more than confident that her legacy remains in Burberry’s team.

Burberry chairman Sir John Peace thanked Ahrendts and said she has built a “great culture” and led the company through an “incredible transformation” over the last eight years.

This news comes as today Burberry announced total revenue in the six months to September 30 had grown 14% to £1.03bn.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.