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Animal lines up key European stockist

British sports lifestyle brand Animal has lined up Blue Tomato as a new European stockist.

Based in Austria, with 16 stores in both Austria and Germany, Blue Tomato has more than 500,000 online subscribers and is one of the leading retailers across Europe for action sports apparel and equipment.

It will now sell more than 200 Animal products across its menswear, womenswear and accessories ranges, starting with the spring 14 collection.

With the Blue Tomato deal in place, Animal is now targeting additional European customers and forecasts “strong double-digit growth on international sales in 2015,” said David Abramson, the brand’s international sales director.

Animal already has more than 200 stockist and distributors across Europe.

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