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Animal opens flagship as sales rise

Boardsports brand Animal has opened a flagship store in Newquay in Cornwall, after like-for-like sales at its own store retail division have rose 36%.
The company has also appointed Nick Jackson to the new role of partner store manager to oversee Animal’s franchise operation. He was previously retail operations manager.

The 3,400sq ft Newquay store is located in the town’s Central Square and will be run by franchise partner Ann’s Cottage, which operates three of its own multi-brand stores in the south-west and an Animal shop in Padstow, also in Cornwall. The shop sells men’s, women’s and kids’ wear, plus footwear, accessories, eyewear and luggage.

Animal chief executive John Stockton said it would further reinforce the credibility and exposure of the brand in the UK. “This is the latest look for us and showcases all our product,” he said. “The Animal footwear offer is quadrupling for autumn. We’ve never been able to fully accommodate boys’ and girls’ products along with the adult ranges before. We will open larger shops if we can find them in the right locations.”
Animal has about 50 shops in the UK, about a third of which are company owned. It is also expanding internationally with stores in Gent in Belgium and Tarifa in Spain also due to open this year.

The business already has 18 stores across Greece, Spain, Malta, Malaysia and Singapore.

It also has about 600 wholesale stockists including the Freespirit boardsports chain and John Lewis department stores.
Turnover for this year is £60m, up 15% up on the previous year.

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