Lifestyle brand Animal has opened a showroom in Wapping, East London in a bid to broaden its UK customer base.
The 2,825 sq ft showroom is located in Metropolitan Wharf, Wapping Wall showcasing the labels full menswear, womenswear, kidswear and accessories collections for autumn 14.
Animal’s head of brand and marketing, Joel Pickering said: “The new London showroom is a real statement for the brand, it will not only showcase our new product collections but also reinforces our core brand values and provides a great space to host press days and brand workshops”.
The brand closed its showroom in Covent Garden in December to relocate to the bigger space.
Animal also plans to open another showroom in Manchester later this year to attract new customers and to make the collection more accessible to the brand’s Northern accounts.
Earlier this month Animal franchisee Clubsport entered administration, resulting in seven store closures and 47 job losses.
Animal’s standalone stores and other franchise stores are unaffected.