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Animal rejigs management

Boardsports retailer and brand Animal has appointed a new chief executive as part of a number of senior management changes at the business.

Kevin Keaney, who was previously Animal’s retail director, took on an interim chief executive role in June this year following the departure of long-serving chief executive John Stockton. His appointment has now been made permanent.

Joining Keaney’s team will be retail director Jimmy Reynolds, who joins from lifestyle chain Fat Face where he was regional director, and marketing director Amanda Morrisey.

Keaney said he hopes to expand the business from 60 to 80 stores over the next three years.

Creative director Simon Warren, general manager Richard Tape and product director Scott Eden will all report directly to Keaney.
Keaney joined Animal as retail director in 2007, and like-for-like retail sales at the business have since grown by 30%.
Animal opened a 1,900sq ft flagship store in Poole, Dorset, where the company is based, last month.

The company has about 50 UK stores selling its surf, ski and active wear collections with a further 10 internationally.
Animal also has a 500 door wholesale base which includes high street department stores John Lewis and Debenhams.

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