Ann Summers has launched on Amazon UK, following the opening of its Ebay International shop in August this year.
The lingerie and erotic retailer said the new agreement would broaden the distribution of the brand’s products to new and existing customers and forms part of its online expansion plans.
“Our products are well-suited to the marketplace and we know the demand from consumers is there,” said Ann Summers managing director Vanessa Gold. “This is a brilliant opportunity for us to expand our ecommerce footprint and get our products out to a much wider audience.”
The retailer said its new campaign for Valentine’s Day will launch on January 19 and it will have a much bigger focus on swimwear next year.