Ann Summers has announced Jessica Wright star of ITV show The Only Way is Essex, as the first celebrity face of its swimwear collection.
The range comprises 15 swimwear pieces in sizes 32A-38G and sizes 8-18, as well as beachwear accessories including kaftans and playsuits. Prices are £26 for a bikini top, bottoms £12, while kaftans are priced at £36.
Jacqueline Gold, chief executive of Ann Summers, said: “Jess has a great following from TOWIE, a demographic that we know to be switched on to our brand.”
The collection launches online and in-store today.