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Anything goes is key message for spring 10

What the key trends are for spring 10 in womenswear was a debate I was having with several girlfriends this week. Quite difficult to assess if you read the press and shop the shops.

What the key trends are for spring 10 in womenswear was a debate I was having with several girlfriends this week. Quite difficult to assess if you read the press and shop the shops.

I decided this needed an answer from those who know best and so I asked three very different retailers what they thought. My friend Bridget Cosgrove of London indie Matches said that her customers are buying into what she calls the “Laid-back Luxe” trend. That’s a pared down, relaxed aesthetic - looking as if you aren’t going to the office when you actually are. She says designers such as Isabel Marant, L’Agence, Iro, Forte Forte and Cacherel have all produced ranges that come under this umbrella and have had a phenomenal reaction.

Bridget says her second key trend would be the ‘New Modernist.’ Phoebe Philo launched this cleaner, more minimalistic aesthetic for Celine. It will continue for autumn 10.

Another friend Clemmie Chant-Sempill, the head buyer at Austique in London, says anything goes when it comes to colours with neons, pastels and nudes as well as floral prints in silks and chiffons. Her top three spring 10 brands are Shoshanna, a US brand of beautiful dresses, Twelfth street by Cynthia Vincent, and denim brand Goldsign.

At the more mainstream end of the market, Gill Haynes, owner of Jacks for Women in Market Harborough, says that florals are her number one trend because they look fresh, pretty and can be layered to make them very wearable for now. Her best-selling brands are Crea, Marilyn Moore and Fee G.

So ok - the key trends are just up to us shoppers I suppose. At the end of the day, isn’t fashion always a personal choice anyway?

Frances Card is fashion business consultant of FCC-Frances Card Consultancy

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