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Apple Pay user numbers fall

More than a third of people in the US do not know how to use Apple’s new contactless payment system, according to the latest survey.

The proportion of people put off using Apple Pay because they are not sure how it works rose to 34% in June from 31% in March, the research by US online media site and analytics firm InfoScout found.

In addition, more people are abstaining because of security concerns, up from 15% to 19%.

In March, 15% of eligible Apple Pay users had tried the service, but by June this had fallen to 13%.

Karen Webster, chief executive of, said: “When Apple Pay launched, it did so with constraints on the user side – had to have the iPhone 6 – and the merchant side – had to have an NFC terminal – and nothing more than a way to pay as a consumer value proposition.

“When even the diehard early adopters didn’t go crazy for it at the start, it seemed a sure sign that their slog to ignition would only get harder. That’s certainly how it appears.”

The two firms surveyed 1,498 iPhone 6 users.

Apple Pay launched in the UK on July 14.

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