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April Fools Day: Have you been fooled?

If you have spotted some wacky new initiative this morning you might have to think twice. Drapers rounds up some of the best April Fool pranks out this morning.

Retailer American Eagle created this video showing off the concept behind its exciting new American Beagle line – a fashion forward collection for dogs – which will no doubt have stockists rubbing their hands with glee.

American Eagle April Fools' Day

Fashion and footwear etailer Zalando also chose April 1 to announce the introduction of online opening hours with its websites across the world open for shopping from just 10am to 8pm. “We see this as a way of reaching new customers,” said chief innovation officer Brick Mortar.

 

Fashion and footwear etailer Zalando also chose April 1 to announce it is introducing online opening hours with its websites across the world open for shopping from just 10am to 8pm.

Fashion and footwear etailer Zalando also chose April 1 to announce it is introducing online opening hours with its websites across the world open for shopping from just 10am to 8pm.

Hunter unveiled the ‘Original Open Toe’, a new open toe Wellington boot based on the brand’s iconic Original boot design. This new “breathable” rubber boot version will be a hot favourite at summer festivals across the UK and is available from April 1 priced at £85 from www.hunter-boot.com.

hunter open toe welly

 

John Lewis revealed its literally unbelievable new technology in which changing room mirrors could provide exact measurements. The Scanning Computer and Mirror (SCAM) system was said to be being trialled at the retailer’s Isles of Scilly store with a view to being rolled out around the country if successful.

John Lewis scanning mirrors

John Lewis scanning mirrors

Meanwhile experts at the iLikeOffers.co.uk created a pair of shoes that grows with your child. Bio-Grow Kicks have been in work for two years and use a patented smart-fabric with the ability to expand by 1mm per square centimetre of fabric.

bio grow kicks

Menswear retailers’ ears may have pricked up the news of a new tie complete with a built in laser, perfect for dull days in the office. The tactical tie comes with pockets for carrying tools, emergency suppliers and breath mints.

laser tie

Outside the world of fashion, but perhaps something for clothing retailers to watch out for, Argos is planning to launch a digital ‘crystal ball’ in store that can determine what a customer wants to buy before they know it themselves. Argos believes that by pre-empting customers’ needs it can save the shopper valuable time while driving sales.

Readers' comments (1)

  • Just love the American Eagle video! Brilliant and must have cost the PR department not only money but the odd bite! Great!

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