Aquascutum has appointed Andrew Chan to the newly-created role of chief executive, effective immediately.
Chan is already an executive director of YGM Trading, the Hong Kong fashion retailer which bought Aquascutum out of administration for £15m in 2012.
He joined the group in 2003 and has experience in international brand licensing and fashion retailing in the Far East, US and Europe.
In his new role, Chan is responsible for the overall management, strategic development and expansion of Aquascutum.
He said: “Aquascutum is at a pivotal stage in its life, with new owners YGM Trading supporting a prudent yet ambitious expansion strategy. With that in place, our customers and partners can look forward to seeing more exciting retail concepts from the brand as we continue to actively invest in the UK and European markets.
“With the brand already well represented in major Asian markets, such as China and Japan, we hope to unite and build a fuller global presence.”
YGM moved the headquarters of the Aquascutum London office to 43 Great Marlborough Street from Broadwick Street on September 29.