Luxury heritage brand Aquascutum is working with debt advisory firm Litmus Advisory to raise fresh capital and drive its turnaround, following its acquisition in September by Jaeger-owner Harold Tillman and Jaeger chief executive Belinda Earl .
Aquscutum is seeking fresh investment, under the leadership of Tillman, according to The Independent.
Aquascutum told the paper: “We are working hard to turn around the Aquascutum business.” It added that the brand had been working with lenders to arrange new banking facilities to “fund working capital and growth” prior to it being taken over by Tillman.
Aquascutum is to open a “number of retail shops” from autumn. This week the brand launchs its Aquascutum Golf collection in collaboration with golfer Adam Scott as announced last month.