Aquascutum has signed an agreement with Nordic agency Sjöklint Agenturer AB, to distribute the Aquascutum 1851 collection across Sweden, Norway, Finland and Denmark.
Sjöklint Agenturer AB is aiming to service some accounts for autumn 15, with the first full selling season for spring 16.
It follows a recent agreement with the Jaytex Group to distribute the collection across Canada and the US.
“This is another positive step in our growth plan,” said chief executive officer Mark Taylor. “The partnership strategy is to activate between 50 and 60 accounts across the territories, in Sweden, Norway, Finland and Denmark.”
Jonas Sjöklint, managing director of Sjöklint Agenturer AB, said: “We are incredibly proud and excited to represent a brand with such a rich history in our market. We are also looking forward to working closely with the team in London to reach our joined goals.”
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