Arcadia is stepping up the expansion of its Outfit fascia, as it continues to review its portfolio of high street retail brands.
The company will open a new Outfit store, which combines Burton, Dorothy Perkins, Evans, Miss Selfridge, Topman, Topshop and Wallis under one roof, at the Westwood Cross shopping centre in Thanet on February 18.
Arcadia closed four of its stores – Dorothy Perkins, Burton, Evans and Topshop/Topman – at Westwood Cross last year.
The Outfit fascia, which was first introduced in Nottingham in 1995, boasts some of the largest stores in the group’s portfolio and has grown by 50% over the past five years, according to a job advert on the Arcadia website.
Outfit cut the ribbon on its 74th store, at Kirkstall retail park in Leeds, in October last year. It also opened out-of-town locations in Hayes, Rugby and Banbury that same month, and Straton retail park in Edinburgh in September.
Property sources told Drapers that Arcadia has been exploring the option of expanding Outfit on to the high street to replace some of its other brands, but nothing has been confirmed as yet.
Arcadia is also understood to be working on a standalone website for Outfit, to launch later this year.
Arcadia exited 86 stores and 236,400 sq ft of retail space in the UK in the year to August 25 2015, ending with 2,358 stores, and is continuing to review its property portfolio as leases expire.
Outfit is thought to be one of the most profitable parts of the group, thanks to cheaper rents in out-of-town locations.