Arcadia has signed its debut digital partnership in China for Topshop and Miss Selfridge.
The retail group has agreed a deal with ShangPin, China’s first online multi-brand retailer of designer and contemporary fashion, which will sell Topshop and Miss Selfridge clothing from September.
Sir Philip Green said: “We decided to partner with ShangPin in China because they demonstrated to us their capacity to operate brands and understand marketing and brand building.
“As we continue to grow our global expansion, this will be a step forward using the power of China’s online reach and therefore selling into one of the world’s most exciting consumer markets.”
David Zhao, chief executive of ShangPin, added: ‘’The Arcadia Group’s portfolio of fashion brands is perfectly suited to ShangPin’s customer base and we are thrilled to be bringing both Topshop and Miss Selfridge into China with their respective brand DNAs.
“They are already successful international retailers who have made their mark on the British high street, as well as with partners around the globe, and I am confident they will do well in China. We plan to deliver the most current fashion trends into 400 cities across China to dress a new generation of fashion lovers.”