Canadian performance outerwear brand Arc’teryx will open its first company-operated European flagship in London’s St James’s in August.
It has leased the final two retail units in the Eagle Place development at 211-214 Piccadilly. The store will be 4,000 sq ft.
It marks the start of a programme of expansion, which will see Arc’teryx open a limited number of flagship stores in key international cities.
Adam David Ketcheson, vice-president and senior director of marketing and B2C for Arc’teryx, said it chose London for its European debut because it has an “active community who deal with the challenges of inclement weather” and is a hub of fashion and design.
Domenico Speciale, UK managing director of Arc’teryx’s Finnish parent company Amer Sports, added: “There is significant potential for future growth in London and a flagship Arc’teryx store in a renowned location like St James’s will act as a fantastic showcase for the brand as we look to increase our investment in this key market.”
Eagle Place is the first major redevelopment to be delivered through The Crown Estate’s £500m, 10-year investment programme for its St James’s portfolio.