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Arc’teryx selects London for debut European flagship

Canadian outerwear brand Arc’teryx has kick-started plans for international expansion, opening its first UK and European flagship store at 212 Piccadilly in London. 

The 4,000 sq ft store split over two floors, its largest out of nine globally, opened on August 29.

It stocks a wide range of Arc’teryx products including outdoor and snow sports clothing, footwear, harnesses and backpacks.

Arc’teryx, which has stores in the US, Canada, Japan, China and South Korea, said it plans to follow up the opening with a limited number of additional flagships later this year, but none in the UK.

The interior of the London store features interactive displays and technology areas, as well as a space run in association with the British Mountain Guides to help alpinists plan trips, study routes and record their summits and adventures.

“London has an active community who deal with the challenges of inclement weather,” said Arc’teryx vice president of marketing and B2C Adam Ketcheson. “It’s also a hub of fashion and design, and the minimalist aesthetic of Arc’teryx fits perfectly into the London environment and the UK outdoor community at large.”

The store will host an opening event on September 5 and 6 with product giveaways and demonstrations. It is also inviting shoppers to take a selfie in the store window to win a ski trip to Canada.

Arc’teryx is part of the Helsinki-based Amer Sports Group, which owns seven other sports equipment, footwear and clothing brands including Wilson, Atomic and Salomon.

@LukeToddUK

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