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Are consumers bothered about buying fashion and footwear that’s made in the UK?

Drapers’ ask four consumers if they are bothered about buying fashion and footwear that’s made in the UK.

Iasmyn Montenegro, PR agent from Israel
“It is important because of the environment. Sourcing clothing in the UK means less pollution than if transported across the world. As a shopper, I would be prepared to pay more for a UK-produced item because I would expect better quality and fit.”

Shannon Bowe, school teacher from Brisbane
“I assume everything is made in China or India so forget to look, but if it was emphasised that it was made in the UK I would be influenced. You can find a shirt on the UK high street for £8, but these cheap prices can lead to a lack of
respect among consumers.”

Fin O’Riordan, TV producer from London
“Realistically, no. Shoppers’ ethics today are limited.
I try to understand what people are trying to achieve by manufacturing in the UK, but ultimately, most designer brands source from the Far East so it’s more about how a product looks than where it is made.”

Billy Mills, student from Islington
“If a product stands out I’m going to buy it, without looking where it is made. I need to feel it is worth the money, is of good quality and the right price. I don’t necessarily associate UK-made with good quality and so would not pay more just because it is.”

Readers' comments (2)

  • One easy answer to this - 'No'.

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  • I think there is a small market that will continue to buy into this within the UK. however the amount of people buying into 'made in Britain' abroad is another matter. It seems foreign markets want our products more then we do which is a shame.

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