Argos will enter the clothing market for autumn 15 by taking on the Cherokee brand, which is currently stocked at Tesco.
A Tesco spokesman confirmed the supermarket chain will no longer stock Cherokee products after the end of April. “Tesco came to the mutual decision to end the relationship with Cherokee and will use the opportunity to focus more on our successful F&F brand,” he told Drapers.
Argos will launch the range of clothing, accessories and footwear in stores and online from summer and will introduce new lines throughout the course of the season.
“Part of our transformation strategy is to broaden our product ranges and bring on board more great brands which our customers know and want,” said David Robinson, chief operating officer at Argos. “Cherokee is already a well-established clothing brand with UK shoppers and we are pleased to be able to offer our customers convenient nationwide access to a range of new, quality Cherokee products later this year.”
Henry Stupp, chief executive of Cherokee, added: “We believe the collaboration with Argos through online, catalogue and in store will provide a great home, with a successful, growth-oriented partner that is able to fully realise the potential of the Cherokee brand in a region where demand exists for high-quality, Cherokee fashion at affordable prices.”
Argos currently stocks products from brands including Puma, Firetrap and Baby Converse.