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Ariella opens first store in almost three decades

Women’s eveningwear brand and supplier Ariella has made its return to retail for the first time in nearly 30 years, opening a 2,400 sq ft store in the Brent Cross shopping centre in London.

The UK business, which recently signed up to sponsor Hollywood events such as The Oscars, has designed a red carpet-inspired shopfit complete with a mannequin catwalk and cinema screen playing its TV campaign.

The store carries the full Ariella London and Couture ranges, as well as offering a bespoke service.

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