Eveningwear brand and supplier Ariella is to launch an online label as the company seeks to reach sales of £100m in the next five years.
Ariella, whose business includes its eponymous mainline, its top-end Ariella Couture collection and the manufacture of own-label eveningwear for 10 UK accounts including John Lewis and House of Fraser, plans to launch the label online with eveningwear designer Kyri Kyriacou.
Ariella co-founder and chief executive Achilleas Constantinou told The Telegraph: “He’s made dresses for Paula Abdul, Sophie Anderton and the Pussycat Dolls, which is so important as marketing is all about branding and celebrities.
“The internet is today’s Oxford Street. Fortunes are being made online now – just look at Asos.”
Ariella co-founder and chief executive Achilleas Constantinou
“We’ll launch under a new label and we’re going direct by selling online. The internet is today’s Oxford Street. Fortunes are being made online now – just look at Asos.”
The company wants to reach sales of £15m-£20m in five years although Constantinou said the push could take sales up to £100m.
Ariella plans to open concessions for its premium label Ariella Couture as well as opening a London flagship and launching a transactional website next year. It is seeking funding from external backers for the roll-out, including the HSBC Business Thinking 2010 scheme, which offers up to £5m in lending as well as a cash grant of £100,000 to selected businesses.