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Arterton named as new face of G-Star

Dutch denim giant G-Star has named British actress Gemma Arterton as its new ambassador.

Arterton features in the brand’s spring 11 advertising campaign, with black and white photography by Dutch photographer Anton Corbijn. The James Bond and Prince of Persia star succeeded Liz Tyler as the face of the brand.

For the men’s ad campaign the world’s number 1 chess player, Magnus Carlsen will once again feature.

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