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Arterton the spring 11 face of G-Star

Dutch denim giant G-Star has named British actress Gemma Arterton as the face of its campaign for spring 11.

Arterton features in the brand’s advertising, with black and white photography by Dutch photographer Anton Corbijn. The former Bond girl succeeded American actress and model Liv Tyler, who was the face of the brand for G-Star’s spring 10 and autumn 10 campaigns. For the men’s campaign, world number one chess player Magnus Carlsen will again feature.

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