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ASA rules Amazon Prime free trial advert is ‘misleading’

The Advertising Standards Authority (ASA) has ruled that the Amazon 30-day free trial advertisement was “likely to mislead”.

The ruling means the advert must not appear again in “its current form” but it does not affect current payments or refunds.

Six customers complained to the ASA that the trial was not clear that a paid subscription would automatically start if it wasn’t cancelled during the free trial.

The ASA also ruled that the price of the subscription (£79 for a year) was not made clear enough, as it was not detailed in the original advert.

@Tara_Hounslea

Readers' comments (1)

  • wow nice information .I like it Amazon 30-day free trial advertisement was “likely to mislead thanks for sharing

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