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Asda launches clothing online

Asda has launched its clothing brand George online as part of its non-food website Asda Direct.

Asda is currently trialling the George offer online by selling selected parts of the range from the collection.

The supermarket hopes to have the full George range on the Asda Direct website by the end of the year.

Asda Direct, which currently offers more than 9,000 products, including electricals and homewares, will be accompanied by a 644-page catalogue of its non-food offer.

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