Asda has launched a male version of control underwear, designed to hold in any unwanted stomach flab.
The £10 Bodysculpt Trunks are described as the’ boxer short diet’ and are available in white from George.com. A black version will be available from next month.
The retailer has spent a year developing the new style of pants and say that the technology is split into three main areas and uses fabric made up of 85% polyamide and 15% elastane. A panel around the waist of the pants is double knitted to help flatten and shape the stomach. A side panel also helps to hold down ‘love handles’ and shape the thighs.
Asda’s new underwear range have been dubbed as ‘Manx’ after the women’s shapewear brand Spanx.
The supermarket previously launched male control underwear in 2009 with the Bodysculpt vest, known as the ‘moob tube’. The first batch sold out in four minutes.
Heather Moreton, men’s clothes manager for Asda, said: “The success of the George moob tube opened British men’s eyes to the world of body-shaping underwear.
“We know some guys worry about unmanageable body wobbles just as much as women do, so why not offer them a little helping hand to look their best too?”