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Asda overtakes Marks & Spencer’s clothing market share

Asda has become the second biggest clothing retailer in terms of volume in the UK, overtaking Marks & Spencer.

The supermarket’s George clothing business “continues to perform well” according to Asda chief executive Andy Clarke and is now the second biggest brand in the UK by volume, behind Primark.

Data from Kantar Worldpanel showed that in the 24 weeks to July 6, Asda had 11.1% of the clothing market by volume of goods sold, compared with M&S at 10.9%, according to the Financial Times.

Last year M&S’s share was 11.7%, while Asda’s was 11%. M&S remains the UK’s largest clothing retailer by value.

The news came as Asda reported a 0.5% sales increase year on year for the 10 weeks to June 30.

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