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Asda poaches Sainsbury’s retail director

Asda has appointed Sainsbury’s retail and operations director Roger Burnley as its chief operating officer, as the battle between the supermarkets heats up.

Burnley has worked alongside Asda’s president and chief executive Andy Clarke in the past, at both Asda and Matalan.

He worked at Asda between 1996 and 2002, latterly as supply chain director, and was part of the core team responsible for integrating Asda into Walmart following the acquisition in 1999. He moved to Matalan as supply chain director in 2002, before joining Sainsbury’s as supply chain director in 2006.

Clarke joined Asda in 1992. He moved to Matalan, where he was chief operating officer, in 2002. From there he went to value food retailer Iceland, before returning to Asda as retail director in 2005. His promotion to chief executive followed in 2010.

Clarke said: “We couldn’t have got anybody with a better retail pedigree than Roger, particularly because he is a former colleague. These are times of unprecedented turbulence for our industry. While we are not immune from the effects of this, we are fortunate to be part of a healthy, sustainable business with a clear strategy for success.

“Adding Roger to Asda’s executive team further strengthens the board which, I believe, is now one of the most experienced and capable in the industry.  I am looking forward to working with him again, this time as my deputy.”


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