Asda is to invest a further £500m in cutting prices across the supermarket, including its clothing arm, George, as sales decline.
George at Asda kidswear
The retailer is expected to report a sixth consecutive quarter of falling revenue with sales slipping 3.5%, according to The Telegraph.
The investment comes after £1bn of price cuts planned from 2013 to 2018. Chief executive Andy Clarke said £600m had already been spent cutting prices.
In February Asda reportedly asked suppliers for discounts so the supermarket could cut prices by up to 10% following a tough Christmas.