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Asda to showcase infomercials on ethics

Asda has produced a behind-the-scenes TV documentary looking at its operations, including its efforts to reduce waste, cut packaging and source more sustainably, which will be aired tonight on Sky’s Information TV channel.

The 30-minute programme which Asda has paid to air, which is called People, Prices, Planet, will be shown every evening for the next three weeks.

Paul Kelly, corporate affairs director at Asda, said: “I’m sure some will accuse us of propaganda or greenwash, but we believe it’s important to tell people what we’re doing to reduce waste, cut packaging and source our products in a more sustainable way. Over the last couple of years the media has become a little weary of all the green supermarket stories that are relentlessly sent out, so we’ve had to find an unconventional route to get our message out. People who watch it will hopefully learn a little more about how we do business, and if they do, the programme will have done its job.”

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