Asda chief executive Andy Bond has offered independent retailers the use of the supermarket giant's recycling facilities.
Bond told delegates at last week's Retail Week Conference that Asda was trialling a recycling scheme with independents in Wakefield, West Yorkshire, that if successful could roll out across the UK.
He said: "When you are a small independent retailer the costs and difficulties of setting up a recycling scheme and other green initiatives can be challenging. Asda would genuinely like to offer some help. We have a very good recycling system with some spare capacity.
"I would like to find a way of offering that spare capacity to small retailers rather than seeing their waste go to landfill."
Bond said Asda recycled 140,000 tonnes of cardboard last year, equivalent to 8% of its total cardboard usage. It also recycled 500,000 tonnes of plastic.
He added: "Any retailers who want to join in with the Wakefield initiative should contact us. If the project is successful, I am happy to expand it across the country."
Bond told the conference that initiatives like this were the way forward for businesses wanting to make a difference environmentally.