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Asics sales leap following transformation plan

Asics is “fit for the future” following the completion of its transformation programme, its EMEA CEO has said.

Following the opening of six new concept stores and a renewed focus on digital marketing and merchandising, the brand said that is has seen 14% growth in-store and ecommerce sales rise by 39%.

In 2017, Asics opened new concept stores in London, Berlin, Paris, Milan, Copenhagen and Vienna.  

It has also seen growth in emerging markets, including growth of 30% in Russia and “positive growth” in the Middle East since the opening of a dedicated subsidiary in 2016.

Asics said the programme focused on “building closer customer connections, prioritising strategic growth initiatives, and becoming more responsive to a rapidly changing world”.

Alistair Cameron, CEO of Asics EMEA said: “In 2017 we have completely transformed our business to be fit for the future.

“We are encouraged by the early signs of growth, especially in direct to consumer and emerging markets, and are confident that our focused approach and strengthened organisation will deliver against our growth plans in 2018 and beyond.”


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