Asos has donated £10,000 to an anti-bullying charity after receiving backlash from a Tweet comparing former model and body builder Jodie Marsh to a man.
The etailer posted a picture of Marsh on its Twitter feed in response to a customer asking if they could use male models with a more “manly” physique, replying “will this do?” to the customer.
Marsh responded with “So @ASOS are saying I like look a man. I am utterly horrified at this comment. Totally unacceptable from such a large company - BULLIES!!!!!”
Asos swiftly posted an apology on the social networking site which read: “The picture of Jodie Marsh posted today was a genuine mistake and we’re deeply sorry. We’ve apologised personally to Jodie and made a plan with her to make this right.
“It is never our intention to hurt, embarrass or upset anyone, and promoting positive body image is something that’s very important to us. Again, we would like to apologise to Jodie and anyone else who was offended by this tweet, and we’ll do our best to make sure something like this doesn’t happen again.”
The company donated the five-figure sum to The Diana Award. Marsh is an anti-bullying campaigner for the organisation, which promotes tolerance and acceptance education for young people.
Marsh has since accepted the apology and the donation, but said: “It’s totally unacceptable for such a big fashion company to ridicule the way a woman looks - what kind of message does this send to their customers?”