The Australia country manager for Asos.com Ching-Har Wong is to leave the business after just five months in the role.
Wong, who is understood to be working out her notice, started the role in April after a nine-month stint as marketing director for China for the ecommerce site. She joined Asos in January 2013 as global director of performance marketing.
It is understood Asos is currently looking for a replacement.
The news comes as Asos chief executive Nick Robertson vows to cut prices overseas to turn around the etailer’s “subdued” international sales. Asos will cut prices across overseas territories, focusing on key markets including Australia and Russia, where prices are up to 30% higher than in the UK.
Non-UK sales rose 6% to £141m in its fourth quarter to August 31, contributing to total growth of 15% to £240m. International sales were up 17% in the previous quarter.
In August chief information officer Pete Marsden left the etailer after almost two years with the company.
Asos confirmed Wong’s departure but declined to comment further.