Asos.com founder and chief executive Nick Robertson has stepped down from the business effective immediately.
He will remain on the board as a non-executive director and will be succeeded by chief operating officer Nick Beighton, the etailer confirmed in a statement.
Asos appointed Helen Ashton, chief executive at debt management business Capquest and former finance director at Lloyds Banking Group, as chief financial officer in April. Ashton started her role today, allowing Beighton to focus on his operational activities.
Robertson founded Asos 15 years ago. It was originally called As Seen On Screen.