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Asos continues to shake up senior management with promotions

Asos has announced three internal director promotions across its retail department, in addition to the appointment of a newly created retail director outlet position.

Maria Hollins has been promoted to retail director after joining the organisation two years ago as trading director. Her new role will give her full responsibility for merchandising, design, sourcing and production, across both men’s and women’s product. The promotion comes following “consistently positive” retail performance over the last financial year, led by a “focused direction of product and pricing strategies”.

Continuing to report into Hollins as part of the revised structure are Stefan Pesticcio and Nick Loveday, who have both been promoted to retail director menswear and retail director womenswear respectively, from senior executive positions. For the first time, buying, merchandising and design will be aligned under these newly created positions.

Pesticcio, who has worked at Asos since 2006, will be responsible for the development of the menswear product offer, while Loveday, who started at Asos in 2012, will lead womenswear. In addition, Louise Jenkins-Yates, previously head of merchandising for womenswear, rejoins the company in the newly created role of retail director outlet, after a period of maternity leave.

Nick Robertson, chief executive of Asos, said the promotions were examples of “rewarding success”. “Wherever possible, we like to foster internal talent and promote from within. We look forward to continuing to build upon the strength of our recent trading performance, and the existing retail teams who have delivered it, under Maria Hollins, Stefan Pesticcio and Nick Loveday. Outlet is a big growth opportunity area and we welcome Louise Jenkins-Yates back to spearhead it,” he added.

The announcements follow the appointment of sourcing director Simon Platts earlier this month.

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