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Asos ends loyalty scheme

Asos is ending its “A-List” loyalty programme. 

The etailer’s existing A-List members will be given a voucher equivalent to their accrued voucher points, as well as a £10 gift card.

An Asos spokesman said: “After careful consideration, we’ve decided to wind down A-Llist, our UK loyalty programme, as of 24 October. We learned a lot about what our customers find valuable and love about loyalty at Asos and remain committed to giving them the best experience possible.

“We will continue to think about the right way to do this across the range of our propositions.”


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