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Asos invests in online 3D shop specialist Trillenium

Asos Ventures, the venture capital arm of Asos.com, has taken a minority shareholding in Trillenium, which creates 3D shops for online retailers.

Trillenium founder and entrepreneur Hrvoje Prpic said: “We’ve now built Asos prototypes in Oculus Rift, Google Cardboard and Unity, and Asos love that so now we’re working together. We are looking to change the online fashion shopping experience beyond recognition.”

Financial details of the deal have not been disclosed.

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