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Asos launches in China

Asos has launched its much-anticipated Chinese site, taking the etail giant to its eighth territory.

The local language site will be priced in Chinese RMB, offering customers localised fast delivery services and returns, bespoke editorial content, culturally relevant marketing newsletters, site banners and tailored social media outlets across Sina Weibo.

Asos will have more than 6,000 items available by spring 2014 in both men’s and womenswear, initially stocking Asos own brand, which accounts for 60% of the company’s profits. Third party brands will be introduced at a later date, with 100 lines added daily.

It joins the US, Australia, France, Germany, Italy, Spain and Russia in Asos’s growing range of localised sites. 

Chief executive Nick Robertson said: “China continues to impress us with its steady growth. While the launch will not only help navigate and break down existing barriers but also dramatically improve the Asos experience for our fast growing number of Chinese customers.”

Asos now attracts more than 21.3 million unique visitors a month, with 13.2million registered users and 7.1million active customers.

International growth for the retailers is up 44% -year-on-year and now accounts for 63% for the total retail sales.

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