Asos launches its first same-day delivery option for shoppers on 11 October.
Asos Instant will initially be available to customers in any of London’s 122 postcodes on orders placed before 10am Sunday to Friday.
It will cost £12.95 and parcels will be delivered between 6pm and 10pm on the same day. Availability in other major cities around the UK will follow in the coming months.
Matt Rogers, delivery solutions and returns director at Asos said: “Asos has a history of innovation – in our use of technology, our trend-setting fashion, and in the best-in-class delivery and service propositions we offer our customers.”
Asos previously offered next-day delivery, click-and-collect, one-hour delivery slots and free returns.