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Asos launches search for fashion tech start-ups

Asos has launched a global search for innovative fashion technology start-ups that could help it to improve and personalise its customer experience.


The etailer is seeking “mature” start-ups with proven track records in developing technologies that could enhance the customer experience across web and mobile, offer better fulfilment solutions or offer new ways of understanding and rewarding customers. It will not consider wearable tech, 3D printing or fashion design start-ups.

It has partnered with Wayra UK, the start-up accelerator arm of Spanish broadband and telecommunications provider Telefónica, to run the programme. 

A select number of successful candidates will receive £34,000 in investment, dedicated acceleration services and office space in Wayra’s academy in central London for eight months. During that time, each team will receive mentoring from a network of coaches - including from Asos - to help scale all aspects of their business, as well as access to a network of investors.

“Asos has always been known as a digital leader and this partnership will help us continue to serve the needs of our customers as they evolve,” said Cliff Cohen, chief information officer at Asos. “There are specific areas where we would like to accelerate innovation, but we are also excited to hear what ideas come back from the start-ups themselves.”

The deadline for submissions is 9am on Monday May 23. Those start-ups selected will go through to the semi-finals on May 26 and the final will be held on June 2.

Asos said partnering with a telecommunications firm made sense, as mobile now accounts for 50% of its sales.


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