Asos has launched a “try before you buy” service that allows customers to have products delivered before they pay for them.
Powered by Klarna Pay Later, the tool allows Asos app users in the UK to try out items before paying for what they keep within 30 days of the order being dispatched. Customers must also return unwanted items within the same 30-day window.
To use the service, customers must be over 18 years of age and have a mobile phone number, email address and a UK residential address.
The service has already successfully been implemented in Germany, Austria, Sweden, Finland and Norway.
Nicola Thompson, global trading director at Asos, said: “We are constantly looking for new ways to improve the Asos experience for our 15.4 million customers around the world. We know people love the option of paying later only for the things they keep.”
In October Asos launched its first same-day delivery option for shoppers in London. Asos previously offered next-day delivery, click-and-collect, one-hour delivery slots and free returns.