Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Asos launches virtual catwalk

Asos has launched an augmented reality feature on its app, called Virtual Catwalk.

The new shopping experience marks Asos’s first augmented reality (AR) experience and offers customers a new way of viewing its products in real life. 

Customers can point their device at a flat surface, click the “AR” button on the product page, and models will appear “in front of them” wearing the product.

The feature, developed in partnership with AR company HoloMe, is available now through the Asos app on iOS 11.3 devices. It will be trialled across 100 new-in Asos Design products.

The test is part of Asos’s ongoing experimentation with new technology. In recent months, Asos has launched an “Action” on Google Assistant, allowing customers to shop with just their voice, and has introduced an artificial intelligence–driven Fit Assistant to help customers get the right size the first time.

The online retailer is also trialling other AR features, including a tool that allows customers to view products on different size models, so customers can get a better sense of how something might fit their body shape.

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.