Asos has been ranked as the highest searched fashion retailer on Google for men’s and women’s fashion, according to a new report.
The Fashion Search Performance report, which was compiled by digital marketing agency MediaVision, places Asos ahead of brands such as Debenhams, Next and M&S in both men’s and women’s clothing searches.
TK Maxx and River Island also appeared in the men’s top 10, with very.co.uk and New Look making it onto the women’s top 10.
MediaVision chief executive Louis Venter said: “One of the best channels to deliver this is through SEO as paid media is getting increasingly expensive year-on-year and most other channels target existing and not new customers.”
“This report shows the big department stores are consistently winning however it also shows that brands that invest well in SEO are achieving great results and winning market share.”
The full report can be downloaded from the MediaVision website, or read it now here.