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Asos reveals first Fashion Discovery winners

Asos has selected a premium lingerie label that uses latex lace designs and a sci-fi-inspired womenswear brand as the first winners of its Fashion Discovery competition.

Elissa Poppy

Elissa Poppy

Elissa Poppy

Winners receive £50,000 each, business support and the chance to sell an edit of their collections through Asos. 

Elissa Poppy is designed by Hertfordshire-based Elissa Granger, offering handcrafted lingerie designs featuring latex lace detailing.

London-based Hanger, meanwhile, is designed by Claire Yurika Davis, who showcases her Japanese and British heritage through a combination of latex and natural fibres.

More than 600 designers entered the competition, which opened for entries in April. Finalists were picked by Asos shoppers, before a panel of judges selected the winners. The winning collections will launch on Asos next year.

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