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Asos scoops innovation prize for animal welfare

Asos has scooped one of the top prizes at the RSPCA’s Good Business Awards, with the judges highlighting the etailing giant’s “impressive animal welfare policy”.

Asos picked up the Innovation Award for its sourcing of wool, angora, cashmere, feathers and down, fur and leather, as well as its approach to animal testing and endangered species.

The company was also applauded for its “robust” staff training programmes and an in-house guide to help buyers, suppliers and customers identify fake from real fur.

“This proves the industry has run out of excuses,” said fashion designer and judge Wayne Hemmingway. “If a company as large as Asos can bring so many labels and lines together under one ethical sourcing policy then there is no defence for others.”

The awards, which took place last week, recognise fashion manufacturers and retailers who consider animal welfare in the procurement of raw materials and provide their customers with information about where their clothes are coming from.

 Asos was not the only fashion business to be recognised. George at Asda picked up the large company award, while ethical luxury label Izzy Lane won the small company award. Eco-fashion company Rapanui was highly commended in this category.

Alongside Hemingway, the judges were fashion editor of the Daily Telegraph Lisa Armstrong and fashion director of Cosmopolitan magazine Shelly Vella.  

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