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Asos to create official Paralympic collection

Asos.com is to create official formal and ceremony wear for the Rio 2016 Paralympic Games.

The etail giant’s designs will be worn by around 250-300 selected athletes at the games, which will take place between September 7-18 in Brazil.

British Paralympic association chief executive Tim Hollingsworth said: “Working with Asos, we have an opportunity to take a fresh look at our approach to formal wear for Rio over the next 500 days, and develop fashionable, stylish designs unique to ParalympicsGB.”

Asos joins the BPA as an official supplier alongside existing official partners including Adidas and Sainsbury’s.

@LukeToddUK

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