Asos is introducing plus-size menswear for the first time for spring 17, Drapers understands.
The etailer is in talks with brands about signing up to the site. One of these is thought to be N Brown Group’s menswear label Jacamo, which fronted by England cricketer Andrew Flintoff. Sizes at Jacamo go up to a 64-inch chest. Asos currently stocks menswear up to XXXL – it is not known what sizes the new range will extend up to.
The business launched its womenswear plus-size offer, Asos Curve, in 2010.
Verdict Retail predicts that the plus-size men’s market will grow 18.3% from £2bn in 2014 to £2.4bn by 2019.
In 2014 Marks & Spencer had 12.4% of the plus-size men’s market share, followed by Debenhams at 7.1%, Next at 6.3%, Primark at 5.5% and Tesco at 5%. Sales of plus-size menswear have soared by 170% at Debenhams in the last two years. The department store group’s Big & Tall range now extends to XXXXXL (62-64-inch chest and 20-inch collar) in response to rising demand from shoppers. Previously its largest size was XXXL.
Asos declined to comment.