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Asos to pilot circular design course

Asos has announced plans to pilot a training programme on circular fashion for its designers in partnership with the London College of Fashion’s Centre for Sustainable Fashion. 

The training forms part of the etailer’s 2020 Circular Fashion Commitments, which were signed at the Copenhagen Fashion Summit. 

The course will engage Asos designers in pioneering circular design techniques and best practice, meaning products can be designed in a way that considers their whole lifecycle.

A total of 15 members of the Asos design team will progress through a series of half-day workshops, discussions and drop-in sessions, where they will explore concepts, case studies, and practical applications of circular design with researchers and designers from the Centre for Sustainable Fashion team.

The results of the pilot will then be used to refine and amplify training and resources on circularity across Asos’s design staff on an ongoing basis.

Vanessa Spence, design director at Asos, said: “With this pilot we’re making sure our designers have the knowledge and skills they need to put sustainability and circularity into practice.

“It’s a vital step on our journey to designing products with circularity in mind right from the start, which will ensure that they are made responsibly, remain in use for as long as possible once they’re sold, and don’t cause unnecessary waste at the end of their lives.”



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