Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Asos to pilot Snapchat promoted ads

Asos will be the first fashion brand to use Snapchat’s new “promoted story” format, in a bid to further its advertising reach.

The etailer will run a promoted story over the Black Friday weekend, comprising a series of “night out-worthy” campaign shots.

Promoted stories are currently purchased as one-day takeovers by country. They appear as a tile in the content section, similar to existing premium content on Snapchat.

The format consists of three to 10 “Snaps” that auto-advance to tell a long-form story.

Asos and US television network HBO are the first businesses to be marketed with this format.

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.